Federation Internationale de Football Association orders broadcasters to stop focus on "hot women"

Female football fans

Broadcasters have been criticised on social media for focusing on female fans at games

FIFA's diversity chief Federico Addiechi has said the organisation will talk with broadcasters and its own TV production team to show fewer shots of attractive women.

"We've done it with individual broadcasters". Its executive director Piara Powar insists sexism has been one of the biggest problems at the ongoing World Cup, according to the Irish Examiner.

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Powar shed light on how instances of female reporters being kissed or grabbed on live television are becoming a common phenomenon at this year's World Cup.

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However it is unclear whether Russia's host broadcasters have been warned about their habit of picking out pretty faces in the crowd.

Before the World Cup kicked off in Russian Federation, there were widespread fears that racism and homophobia would be the most pressing problems at this year's tournament.

The Russian FA's diversity officer Alexey Smertin, the former Chelsea midfielder, said FAN-IDs - which are similar to the identification cards Margaret Thatcher proposed as a solution to English hooliganism in the 1980s - will be used in domestic football in Russia from next season.

But he suggested that homophobia should have the same status as racism in the FIFA statutes and added that a more coordinated approach was needed from football organizations, such as FIFA and regional confederations, when it comes to repeat offenses from countries including Mexico and Croatia.

'When FAs are consistent offenders that needs to be taken into account'.

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