Apple released brand new MacBook Pro laptops on Thursday with a slew of important updates, including current generation processors, an even better display, a higher RAM option, and new graphics chips in the 15-inch models. The 15-inch model is now 70% faster, while the smaller 13-inch model is "twice as fast". Apple is also including a T2 chip on the device that's capable of enabling the "Hey Siri" command for the first time ever on a Mac, so you no longer have to use the keyboard to access the personal assistant on your Mac. Updated iPad Pro models will also appear. Apple sold 19.3 million Macs in 2017, or close to the amount the iPhone maker sold in each of the three prior years. It is not clear if Apple will upgrade it to the new fangled electrickery.
Apple held 6.9 per cent of the PC market in the first quarter of 2018, according to Gartner, trailing 21 per cent for HP Inc., 20 per cent for Lenovo, and 16 per cent for Dell. The company is making a couple of significant-ish changes to the MacBook Pro, while the existing design intact.
All Apple said for now is that the range gets "an improved third-generation keyboard for quieter typing".
Pricing and Availability: The new 13-inch MacBook Pro with Touch Bar and Touch ID, a 2.3GHz 4-Core Processor, 256GB Storage, and 8GB of RAM starts at $1799. Both will naturally lack Apple's iconic home button.
Apple's shares rose 1.2 per cent to $190.16 in NY, valuing the company at US$934.3 billion.
"Get desktop-class graphics performance on your MacBook Pro with the Blackmagic eGPU", Apple notes on its website.
Apple will also be updating the Apple Watch, and bringing in larger displays for their smart-watches. Suffice it to say, the new models - assuming the mockups are accurate - are going to be incredibly sleek.
That will go hand in hand with the AirPower wireless charging mat, which Apple is expected to finally release this fall - nearly a year after it was first launched.