IHOP returns to original name after burger stunt

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IHOP is officially back to its original identity as the International House of Pancakes.

The change drew massive backlash on social media with some calling the move an "epic failure".

Last month, IHOP caused quite the furor when it "announced" it was changing its name to IHOb, which stood for International House of Burgers.

The restaurant known for its pancakes tweeted Monday the only reason they said they were changing their name on June 11 was to "promote our new burgers".

On Twitter, the company said, "That's right, IHOP!". Before the IHOb campaign, 19% of U.S. adults said they had talked about the chain in the past two weeks.

The announcement was buried in the mention of a promotion in which it will offer 60-cent short stacks on July 17 to celebrate its 60th birthday. "They're still there. They're on the cover of the menu", Rebelez said.

There were strong feelings going around about the name change.

"It remains to be seen whether the buzz will translate to people being more likely to consider dining at IHOP", according to Business Insider.

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