The images of Melania Trump sporting the olive green khaki jacket as she boarded a flight to Texas - which immediately went viral - surfaced as the White House struggles to calm global anger over the practice of splitting migrant children from their parents.
The youthful jacket sharply contrasts with the first lady's typically bold, foreign-flavoured wardrobe.
"It's a jacket. There was no hidden message".
Grisham is referencing the backlash that exploded when the first lady was mocked for wearing sky-high stilettos as she headed to Texas after Hurricane Harvey in August.
Following the uproar, President Donald Trump issued an explanation, alleging the message refers to his wife's opinion about "the Fake News Media".
"She's heard the recordings".
First lady Melania Trump's outfit choice sparked outrage, confusion and shock on Thursday. So maybe Grisham winds up guilting the media into ignoring or underplaying the jacket story - particularly given the ongoing border crisis, in which more than 2,000 kids have been separated from their parents as a result of the ramped-up "zero-tolerance" policy.
"But, today, on her way to show that she cares, Melania wore a jacket that says, 'I really don't care, do u?'". She was told the children there, most of whom are between the ages of 12 and 17, are usually "distraught" when they first enter. Trump decided to make the trip a day after the president signed an executive order to stop the separation of families, but it's not her timing people are questioning-it's her fashion choice.
"She wanted to see everything for herself", Trump's spokeswoman Stephanie Grisham told reporters travelling with her. The first lady signed it as well.
Conscious fashion choice or not, social media users have reacted with disbelief to the First Lady's wardrobe of choice during this particular trip.
The Twitter outcry throughout the day was swift, with many appalled at what seemed to be an ill-conceived - if unintentional - message when she was traveling to visit migrant children separated from their parents.
She also spoke with staff members, and inquired about the children's well-being. She had on the same shoes when she visited hurricane flood zones in Texas past year.
Consciously or not, the first lady was seen to be sending a message on this otherwise altruistic trip.
At the facility the first lady talked with staff about how the children were being treated and asked how she could help.