It happens once a year, and a new leak claims the next Prime Day will arrive very soon.
You're not supposed to know this yet, but Amazon's Prime Day 2018 is scheduled to go live on Monday, July 16, just over three weeks from now, and will last for a full 36 hours.
The date of this year's Amazon "Prime Day" may have leaked early due to a website glitch, according to a report on Thursday. It is possible that Amazon will run Prime Day on different days in the United States and UK. And while the event is sure to have sales on just about everything, you'll want to bookmark our Amazon Prime Day 2018 game deals hub so you can easily find the best prices on games and game accessories once Prime Day starts.
Based on last year's Prime Day - which ran from 9 p.m.
Our original prediction for Prime Day 2018 was that it would take place on July 10th and 11th - but those are, of course, the days of the first and second semi-finals at the FIFA World Cup in Russian Federation - not hard to see why Amazon would want to avoid those dates.
Consumers can expect discounts on Prime membership in the days leading up to Prime Day.
As ever the Prime Day deals are exclusive to Prime members, and you'll have to sign up before the big day to take advantage of any savings. In years past there have been some great deals on cord-cutting tools like the Fire TV and Roku Players. But Amazon's Prime Day is a step further, an Amazon-themed day that's all about spending money.
More than a dozen other major retailers have since started taking part in the event by offering their own massive sales events to counter Amazon.