Viewers of the popular show have been horrified by his behaviour towards Rosie Williams since he moved on from her to Zara McDermott.
It wants viewers to recognise unhealthy behaviour in relationships and to "speak out" against "domestic abuse".
Naturally Rosie wasn't too happy about this, nor how Adam has been treating her the last few days and chose to call him out on his behaviour in what made for an emotional confrontation last night.
When Rosie told him she hadn't done anything wrong, Adam responded with: "Debateable".
Lawyer Williams refused to accept she was to blame for the situation, and while audiences backed her and hit out at Personal Trainer Collard, the Chief Executive of Women's Aid, Katie Ghose, highlighted that there may be something more sinister behind his cold actions.
"But you're the fourth girl in two weeks that he's tried to crack on with, this isn't a coincidence, it's a pattern. When you came in, obviously, I was alright about you taking him on a date, but today I think you've both handled it really wrong, I'll be honest".
"It is only when we make a stand together against abuse in relationships that we will see attitudes change and an end to domestic abuse", she added.
"He's basically making Rosie feel like it's all her fault and "this is why I'm doing this" and "my head's been turned because of this".
Rosie, a former costs solicitor admitted in March, demonstrated that her future may lie in advocacy with a one-minute speech that set social media alight. "I trusted you when I shared that night with you, you had what you wanted and ditched me 12 hours later".
She told him he'll never be happy if he's always looking for more.
"Some girls have said to me that I'm too pretty, so maybe that's my problem?" But I will say to you be careful. Megan was the third, you're the fourth and it's been two weeks.
"On the latest series of Love Island, there are clear warning signs in Adam's behaviour", she said in a statement.