As of this week, Amazon, which recently purchased Whole Foods Market, has launched a free two-hour delivery service for the grocer's natural and organic products for Prime subscribers in Richmond, along with Baltimore, Boston, and Philadelphia.
Watch out, Instacart: Whole Foods is coming.
Amazon's $13.7 billion acquisition of Whole Foods Market previous year resulted in the launch of a free two-hour delivery of natural and organic products through Prime Now in February.
On Tuesday, the Amazon-owned grocery store announced that it will begin offering Prime Now deliveries in Boston and three other new cities. Thus far, according to Whole Foods officials, the no-fees delivery option has been well-received.
Seattle-based Amazon, which acquired Whole Foods last August, has said it plans to roll out free two-hour grocery delivery via Prime Now nationwide this year. Bestsellers include thousands of items, including "fresh produce, high-quality meat and seafood, everyday staples and other locally sourced items from Whole Foods Market", Amazon said in a statement.
While grocery items will be shipped to customers within two hours for free, Prime members can also choose to pay $7.99 to have their orders costing $35 or more delivered within an hour. Delivery from Whole Foods via Prime Now is available daily from 8 a.m.to 10 p.m.