So the new cost of admission makes the base E-Pace the cheapest model Jaguar offers, undercutting the £31,505 base price on the XE.
Jaguar has broadened its range of engines in the E-Pace with an entry-level 197bhp petrol unit that sits below the 247bhp and 296bhp variants already on sale.
Jaguar has revealed new tech upgrades for its E-Pace small SUV, which will see the vehicle equipped with artificial intelligence that learns your preferences and adapts the auto accordingly. So it can, for example, know to pre-heat the steering wheel and seats on a cold morning, or queue up a playlist based on the time of day.
For the first time since its launch a year ago, the E-Pace will be available with adaptive suspension.
The Predictive Call List feature learns patterns of phone use to suggest calling certain people in your phonebook at a certain time.
Smart Settings is offered as part of Jaguar's Connect Pro Pack, which also includes a Wi-Fi hotspot and satellite navigation.
Drivers are able to choose between normal and dynamic system settings, with normal mode focusing on comfort, and dynamic mode calibrated to provide increased body control and road holding.
Adaptive Dynamics provides greater scope to tune the balance between handling responses and body control. The system monitors vehicle movement ever 2 milliseconds and recalculates the required damping force every 10. Rough surfaces and off-road conditions are sensed immediately, and the damping adapts accordingly.
The newly available engine is a 200hp 2.0-litre petrol engine, for which Jaguar estimates combined fuel economy of 34.4mpg, Carbon dioxide emissions of 186g/km, and a 0-60mph acceleration time of 7.7 seconds. The filters are integrated into the after-treatment system and trap ultrafine particulates as the exhaust gases pass through.
The new technology joins the line up alongside Adaptive Dynamics, a system which alters the suspension settings to suit differing road surfaces and driving styles. In a gasoline engine, under normal driving conditions, the trapped soot will be oxidised into Carbon dioxide and the filter regenerated whenever the driver lifts off the accelerator.