IHOP changes name to IHOb (for now)


A rebranded IHOb

IHOP has temporarily changed its name to IHOb to draw attention to its new hamburger menu.

IHOP revealed Monday it's more than just the International House of Pancakes. But who cares? This is the internet and we've already reacted.

The chain, which opened its first restaurant in Burbank, California, in 1958, played along all week, even going so far as changing the signage outside its restaurant in Hollywood to "IHOb".

"Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?" asked Wendy's on Twitter, likening IHOP's move to that of a finicky child.

Predictions poured in with everything from the obvious like breakfast and bacon to bananas and bellinis, but ultimately the brand revealed it stands for burgers. "Based on fan demand, there's the chance we may create more IHOb restaurants in the future". "B-hold!", read the tweet.

IHOP's executive director of communications told CBS News that the company is "serious about the quality of food and our menu, and this name change really reflects that". People admitted on social media that they weren't quite positive about the name change, though. The promotional tactic, as the company said, is used to draw attention to the new burgers (which, for $6.95, can come with unlimited fries and soda). "Burgers are the most consumed entrée item for men, women and children in America", he continued, adding "it made sense to start with burgers".

The American chicken chain put IHOP on blast by showing example sketches of what they could change their name too, but in the caption, they opted to "stay true to our roots".

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