Kim was blasted online by fans for advertising the product, as well as The Good Place actress Jameela Jamil, who shared screengrabs of Kim's post on Twitter and wrote, "No. F**k off. No". And to have fun with your friends.
However, unlike most sugary snacks, this particular product was promoted by Kim as an appetite minimising lolly - 'They're Appetite Suppressant Lollipops and they're literally unreal'.
Of course, Kim Kardashian isn't the only celebrity who has been promoting the appetite suppressing candy, other stars such as Tori Spelling have also posted the ad. Spelling revealed via her Instagram account that the candy gives curbs her cravings by giving her the sweetness she wants.
Other Instagram users asked the Keeping Up with the Kardashians star to think about what message she's giving her young fans with the post, while others dubbed it "unreal" and "unhealthy". "You awful and toxic influence on young girls", Jamil wrote. Fans also began to post negative comments about Tori promoting the product on her feed as well.
The 37-year-old shared a photo of herself with one of the Flat Tummy Co lollipops in her mouth and wrote in the caption: "You guys... Appetite suppressant lollipops. I know y'all will do anything for money but capitalizing off of a product created to encourage disordered eating sICK".
"You are setting the worst example to girls all over the world. You can have a fit and healthy body without starving yourself and listening to your body when it needs food". "So with 1-2 pops per day, you'll have your hunger under control and cravings in-check", the product description reads. "Please start to do some good with the platform you have..."
Meanwhile, some fans were less harsh on Kim, focusing instead on how she looked in the snap. "You're a role model to so many young impressionable people and you have chosen to push a product encouraging appetite suppressing.irresponsible much?"