EE Hybrid Broadband combines Wi-Fi and 4G for faster internet speeds

BT retail boss Marc Allera promises to tackle poor customer service as he confirms the brand will return to UK's high

BT bets farm on consumers: Announces one network to rule 'em all

BT's consumer converged package "BT Plus" is meant to bring together home broadband, mobile and Wi-Fi capabilities into one converged plan.

BT is launching its new BT Plus plan next week which brings together home broadband, mobile and Wi-Fi capabilities into one converged plan, with one simple bill.

There's also good news for smartphone fans who run out of data on a regular basis with EE now revealing its new gifting service. The hybrid technology ensures customers are always connected, as one technology will take over the other in the unlikely event of a fault.

United Kingdom operator group BT has unveiled a bunch of initiatives for its consumer business unit, focusing on a new "BT Plus" converged plan.

EE is also showcasing a prototype for a new category of converged broadband - EE Hybrid Broadband technology.

Such a service could theoretically come into its own for users in those remaining parts of the United Kingdom that receive fixed broadband speeds of under 10Mbps, where adding a 4G connection - note that EE now claims to cover 90% of the United Kingdom population geographically - would bump up their speeds to over both the Ofcom and government definitions of superfast broadband. The new converged, smart network - which will be the first of its kind in the United Kingdom - is scheduled to be completed in 2022 and will enable a new era of connectivity for the UK. EE's new Smart Home range will be available online, in select EE stores and over the phone from 1st June 2018. Families will be able to share data allowances and control children's browsing via central controls. The My EE app also allows parents and carers to monitor and control how much their children are online and what they're accessing with easy-to-use content filters.

EE is also launching new "Flex" mobile plans - flawless for those who want the control and flexibility of pay as you go with the simplicity of pay monthly plans.

The bonded network technology is just one element of a much wider strategic realignment that is now getting underway at BT Consumer, created to position the entire organisation as a national communications provider of choice.

BT's Consumer business unit - comprising BT's broadband business, mobile operator EE, and ISP Plusnet - has unveiled a new strategy, marrying its core fixed broadband, mobile and Wi-Fi networks to create a unified converged asset by 2022.

The BT brand will also muscle into 620 EE high street shops to promote its own consumer products, while the biz said it would bring all its call centres back to Blighty to boost its often-criticised customer service record. "Positioned as a premium offering, it is a modest start but we expect more competitive offers to emerge".

In a candid address to journalists, Allera said customer feedback showed the overseas call centres did not offer the same level of service as those in the United Kingdom and that customers were right to demand performance that matched the increasingly vital role broadband and telecoms play in our daily lives.

The new BT TV App will allow customers to download and play content on the move for the first time, and will also be available on many more TV and digital platforms including Samsung Smart TVs, Apple TV and Google Chromecast.

Following positive feedback about its new UK-based call centres, BT will now close all overseas sales, accounts and technical support centres and move to a 100% United Kingdom and Ireland offering by 2020.

Personally we like to keep our fixed line and mobile services as separate and thus flexible (switching) as possible but others may have a different preference.

The announcements were made across its BT, EE and Plusnet brands. "However, we reiterate our belief that at least one will be dropped in the medium to long term".

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