Idea introduces Rs 249 plan to counter Airtel and Reliance Jio


Airtel targets users Idea and Vodafone may lose in merger process

The new plan offers 2GB of 3G or 4G data per day depending on the availability of 4G or 3G in the area.

As per latest data by the regulator, Airtel's RMS is just over 31%, compared with around 37.5% for Vodafone and Idea combines, and 14.5% for Reliance Jio. So, the plan is offering a total of 56GB of data for 28 days. Further, the pack comes with a validity of 28 days, which makes the total data count of 56GB for the entire month.

Last week, Indian telecom operator Bharti Airtel - often referred to as Airtel - unveiled a new tariff plan for its prepaid customers that's priced at ₹249 and offers 2 GB data per day. In addition to the data benefit, users will also be eligible for unlimited voice calls on local and STD networks. The Idea Rs 249 plan, however, comes with a FUP policy. There's a cap of 250 minutes per day, and 1,000 minutes per week.

Airtel may pump in Rs 24,000 crore as capex in FY19 that may be used for aggressive tariff pricing offers, incentivise distributors and retailers, acrry out high decibel marketing campaigns and infuse higher network capex, according to a report in The Economic Times. There's also a benefit of free national roaming calls. This new plan is listed in the Idea portal but as it is more expensive, we can expect it to be canceled soon on the wider rollout of the Rs. 249 plan.

A company insider said there would be "no compromise on the RMS (revenue market share) front", adding that Airtel would continue to dish out "very competitive offers to fight Jio in the battle for revenue share amid ongoing sector consolidation", indicating that the market leader won't shy away from sacrificing profitability in the short term to gain RMS. The Reliance Jio and Airtel plan on the other hand does not come with FUP and the users can enjoy unlimited voice calling facility without any bounds.

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