"In a world of social media, J D Wetherspoon has made a decision to close down all Facebook, Twitter, Instagram and other social media accounts for individual pubs and head office", it said in a tweet that is no longer available because it has closed down its Twitter account.
The chairman said that it had consulted its pub mangers before making the move, and "90-to-95% felt using social media was not helping the business".
Martin said he did not believe that closing those accounts would affect its business whatsoever "and this is the overwhelming view of our pub managers".
The company closed down its Twitter and Facebook accounts, which had 44,000 and 100,000 followers, respectively, as well as its Instagram feed, for all of its 900 pubs and head office. First, they had few followers on their channels and their customers don't care about the firm's social media profile.
"While all the accounts were relatively active, it's obvious from a quick look through them that they didn't form a key part of the company's strategy before they shut down", says the paper. But the truth is that none had won much of a mass following - and those who ran the accounts were not doing a very good job. At the time of publication the accounts had already been deleted. Perhaps for Wetherspoons all of this effort has become more trouble than it is worth.
'We will still be as vocal as ever through our Wetherspoon News magazine, as well as keeping the press updated at all times.
Spoons will still be maintaining its web site and updating its app, while it also came up with the novel idea of suggesting its customers actually talk to the manager of their local Wetherspoon if they have any feedback.
The pub chain now has more than 100,000 Facebook followers and more than 6,000 on Instagram. Given how much Brits like to drink, we reckon he's got a point.
"Secondly, shutting down social media also dramatically reduces the risk of reputational damage".