H&M just announced its next cult designer collaboration

Street style at Weekend 1 of the 2018 Coachella Valley Music and Arts Festival in Indio California on Friday April 14th


Designer Jeremy Scott took his annual Coachella dance party last night as an opportunity to announce that Moschino is re-entering the high-low fashion market.

H&M and Moschino are collaborating to create feisty and glamorous pieces that have friendly price tags.

"For fans of the brand, it should feel a little like a greatest hits collection, but I promise it will still be new, still feel fresh, even as we include some winks, some hints from the past", Scott said of the collaboration.

Twenty-two-year-old Hadid also repped the line at the bash, wearing a look from the upcoming collection that shows customers should expect plenty of playful prints, off-beat graphics and a healthy dose of urban appeal.

Scott, who has been the creative director of Moschino since 2013, offered a preview of the collection, which he described as "sportswear-with-evening kind of feeling", in an interview with Vogue at the festival over the weekend. "My life's work has been to connect with people through fashion, and with this collaboration I'll be able to reach more of my fans than I've ever had the ability to do".

Gigi Hadid and Jeremy Scott backstage at Milan Fashion Week Spring/Summer '18.

A full interview with Scott appears at H&M's website.

"With H&M, Moschino can be all over the world". "Denim pieces are all twisted into something else". I carried those sensibilities to Moschino, with items like phone cases or small leather goods that are more affordable. This Moschino [tv] H&M collection would be up for grabs on November 8 on the retailer's site and selected H&M stores.

"I no longer do my collaboration line with Adidas, and sadly, until now, I haven't really had another way to service the fandom", Scott told Vogue.

The pieces will be just as eccentric as Moschino's signature unconventional approach to fashion, with a sequin parka dress, cropped puffer jackets, and a hockey jersey with a train in lieu of traditional eveningwear. "Menswear is around 20 pieces, plus accessories as well", H&M creative advisor Ann-Sofie Johansson said.

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