Although Fitbit made its name by manufacturing fitness trackers, the company has been pushing towards smartwatches in an attempt to grow its appeal and gain market share. The screen itself is considerably improved, sharing similar specifications to the Fitbit Ionic. Fitbit's Deezer partnership is going global, while users in the United States also get Pandora (sorry, Europe).
The Versa also has a variety of bands to choose from beyond the regular silicone option, including leather, steel links, metal mesh and woven.
The Fitbit Versa also has the technical chops to back up their lovely aesthetic, with a solid list of features that includes heart rate monitoring, 50 meter water resistance, on-board music storage, and compatibility with a huge number of watchfaces and apps - making it one of the most impressive Fitbits to date, and even one of the most fully-featured smartwatches in general. It feels like a mass appeal smartwatch adding NFC payments would help spur adoption, but apparently that's not how Fitbit sees it. Unlike the Ionic, it has no Global Positioning System and loses a day's battery life (four days, rather than five), which doesn't seem like a bad trade off given it's £199.99 compared to the Ionic's £299.99. The dashboard will then forecast future cycles, including ovulation windows, and eventually offer insight into trends, such as how your cycle affects your weight. You can store up to 90 apps on the device, which should be a sufficient capacity for most users.
Fitbit will also start giving users guidance for menstrual cycles, ovulation, fertility and common misconceptions.
Of course, Fitbit hasn't forgotten about fitness, and the Versa is the first device to launch with Fitbit OS 2.0. This health tracking feature will also be available for women who use the Fitbit Ionic or Fitbit app this spring.
But customisation is very much key to the Versa's offering, so it doesn't matter who you are or what your preferences, you can pair up the different coloured bodies with different straps. That's the end of the social interactions, though - kids won't have access to the greater Fitbit community. Essentially, Fitbit has replicated the smartphone app's dashboard on your wrist. Many women already use period-tracking apps, but Fitbit is building period-tracking into the Versa, so women can see how their periods affect their sleep and activity. You can pre-order it right now on the Fitbit site. Melanie Chase says the closed nature of iOS doesn't allow them to offer the same functionality, but that it's looking at workarounds for specific apps like WhatsApp and Facebook Messenger. Youll get at-a-glance info of your weekly health and fitness stats. You can also transfer your own music to the Versa much like the Ionic. "Versa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility across mobile platforms and 4+ days battery life to provide users with a better picture of their overall health, making it stand out from any smartwatch available today".