A wearer can ask Alexa for information and have it displayed on the glasses using the augmented reality technology. But Amazon's deal with Toyota, one of the world's largest automakers, marks new heights for Alexa's world domination. Of course, it's the enterprising young Vuzix who are taking the reigns and spearheading Alexa's incorporation into augmented reality (AR) and mixed reality (MR) devices.
Vuzix is in the business of smart glasses for over 20 years. Vuzix's chief executive officer Paul Travers recognized the disadvantages of such a high price point but did say that the company was expecting to shave the figure by as much as 50 percent by next year.
What is more exciting to hear is that Amazon has expressed its intentions to extend the Alexa technology to wearables and fitness devices and beyond. This latest move by Amazon seems more like an attempt to challenge Cortana, rather than work with it, unless it proves to be the first chapter in showing how Alexa and Cortana will be mutual supportive. The glasses will be available starting sometime during the second quarter, priced at $1,000.
It's worth noting that Amazon and Apple aren't the first ones to bring AR glasses to the market.
The addition of Alexa to different makes of Windows 10-based computers is particularly interesting in that Amazon and Microsoft were already working together to allow Alexa and Microsoft's Cortana assistant technology work together, with a specific focus on Windows 10 device.
Amazon are of course eager to have Alexa integrated with as many smart devices as possible, so smart glasses and head-mounted displays (HMDs) are the next logical step. We don't know if Amazon will ever launch its own pair of Alexa-enabled smart glasses, but this is a good start anyway.