It's not known when the TV will appear in shops or interior design shows, however, as LG Electronics Australia marketing manager Angus Jones said the Display arm of LG operated separately from TV sales.
The 65-inch Rollable 4K display takes advantage of flexible OLED panel technology to enable the screen to be rolled up and hidden inside its rectangular base through the press of a button.
So what exactly are these other technologies? Dubbed as "The Wall", the big screen is comprised ironically of a rather massive array of MicroLEDs.
But Samsung's awkwardly titled, The Wall, isn't so subtle. While that phrase sounds like typical PR/marketing hyperbole, we are actually inclined to trust Samsung's diagnosis in this case. "But it also uses micro-led technology which is brand new TV technology that they use in scoreboards".
Antonio Villas-Boas Business Insider
LG Display showed off a smaller 18-inch version of the rolling screen at CES a year ago.
Because each LED can turn on or off individually, MicroLED has the potential for infinite contrast, just like OLED TVs.
The RGB subpixels should also ensure a wider colour spectrum too, for an overall brighter, punchier picture than OLED, but still retain with the same great black levels and off-axis viewing. This TV's screen's resolution is a huge size of 7680 x 4320, which means there are 33 million pixels in it- four times that of Ultra HD (4K), which is itself four times the resolution of regular old HD. Samsung has broken through the problems faced by the industry when it comes to such large screen sizes.
No word on when the screen - or the processor, for that matter - will be coming to market, but with a demo this polished, we'd expect to see this come out of prototype in the next year or two.
So there you have it, next-generation electro-QLED technology has finally arrived and so far its specs indicate something that could blow both current LCD TVs and the best that OLED offers out of the water, if only we can soon start seeing more normal-sized versions of this monster TV on the market.