His career went far beyond college football Saturdays, however, with Jackson in the booth for Olympic moments, play-by-play on Monday Night Football and more in a long career at ABC.
His final game ended up being the 2006 Rose Bowl, the thrilling national-title showdown between USC and Texas that saw Vince Young and the Longhorns prevail over the Trojans and their two Heisman Trophy winners, Matt Leinart and Reggie Bush, with 19 seconds remaining.
Jackson retired in 2006 after being the voice of college football for several generations. His work on team videos have helped preserve the history of various college football programs and he continued to help the Big Ten Network with documentary features as well.
The Rose Bowl named their radio and television spaces after Jackson in 2015.
He is credited with nicknaming the Rose Bowl as "the granddaddy of them all".
"Incredibly saddened to hear the loss of a broadcasting legend, the voice of college football across the Country, and WSU Cougar great, Keith Jackson", his alma mater tweeted. Jackson was able to relay the significance of different traditions and stories for the games he covered because he invested himself in the pageantry and tradition wherever he traveled.
His down-to-earth style and friendly demeanor made him one of the most popular people of all time to call sporting events.
Rest in peace, Keith, and thanks for all the great memories.