A 14-year-old girl from a well-known Northern Territory cattle family who took her own life last week has been remembered by her family as a "kind, caring and lovely soul" as they launched a social media campaign to raise awareness of bullying and harassment.
As they launched a social media campaign to combat online bullying, Dolly's parents, who live in Katherine in the country's Northern Territory, said their daughter's death last week had brought their "world crashing down". People are being asked to wear blue, Dolly's favourite colour.
Dolly grew up in the town of Katherine, and attended boarding school in Queensland, according to ABC.
Amy "Dolly" EverettAmy (pictured far left) with her father, Tick Everett, center and elder sister, Meg.
Akubra also posted a photo of Dolly to their Instagram page, saying they were "shocked and distressed" to learn that "Dolly chose to end her life to escape the bullying she was being subjected to".
The company had used a photograph taken of Dolly eight years ago in their annual Christmas campaigns. The 14-year-old died on January 3, but the news of her death came Tuesday.
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In a statement to Daily Mail Australia, Tick, mother Kate and older sister Meg described her as the "kindest, caring, lovely soul".
'To think that anyone could feel so overwhelmed and that this was their only option is unfathomable.
The family is planning to establish a trust called "Dolly's Dream", to raise awareness of bullying, anxiety, depression and youth suicide, and is spreading the message on social media via the hashtags #stopbullyingnow and #doitforDolly.
"Please tell your children about Dolly and please, please teach them to be kind, tolerant, understanding", Rachel Rohde posted on Facebook. We need to make sure anyone in crisis knows there is always someone to talk to. It urged readers: "Be a friend, check up on your mates".
"But much more work is needed, from government, health groups and the internet companies themselves, to prevent cyberbullying, stop it when it occurs and to minimise its impact when it does occur.", he writes.
Dolly has been remembered by millions as the face of Akubra hats when she was a child.
"We are continuing to work directly with Dolly's family to provide support, whilst also respecting their privacy during this extremely hard time".