Diet Coke is getting a makeover to try and reverse slumping sales for the sugar-free soda.
"We love the essence of Diet Coke and we don't want to throw it away - just modernize it so we can re-express it for a new generation of fans", he added.
On Wednesday, Diet Coke announced a major transformation to its cans, shifting to a taller, sleeker look that still holds the same 12-oz. portion of soda.
Ultimately, Diet Coke landed on four flavors that received the most positive consumer responses: Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.
Mark Marino, a contributing writer at People, tried all four flavors, which Coca-Cola says it spent two years working on and had over 10,000 people taste. A slightly refined typography simultaneously preserves Diet Coke's heritage, yet presents it in a more progressive manner, according to the company.
"Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach", said Rafael Acevedo, Coca-Cola North America's group director for Diet Coke.
Almost a year ago Coca-Cola revealed a new "one brand" marketing approach to counteract the brand's diluted presence on shelf.
In spite of these new changes, Coca-Cola says that the recipe for its classic Diet Coke has not been reformulated.
Several other institutional investors have also recently made changes to their positions in COKE.
Diet Coke sales have fallen as more people switch to other low-calorie drinks, such as flavored fizzy water.
"Because every good icon knows that evolution is everything", Diet Coke said in a statement. He's known to drink 12 Diet Cokes a day.
The Coca-Cola Company has given Diet Coke, while leaving the recipe of the beverage unchanged, a new look, with bright colors on slimmer cans.
"We continue to believe and invest in Diet Coke because it's a great-tasting, zero-calorie beverage loved by millions".
Diet Coke, known as Coca-Cola light in most global markets, is available in more than 110 countries around the world.