The automaker announced Tuesday at the Consumer Electronics Show in Las Vegas that it is rolling out Amazon Alexa capability in certain 2018 and 2019 vehicles. For example, if a Toyota customer has a thermostat in their home that can be controlled with Alexa, they will still be able to control it with their voice in the vehicle.
Japanese automaker Toyota will integrate Amazon's Alexa voice assistant into some of its cars as the auto industry increasingly adopts the tech world's hottest offerings to improve the vehicle experience.
"This makes Toyota and Lexus vehicles among the first to bring the convenience of Alexa into the auto and onto the road", said Zack Hicks, senior vice president and chief information officer at Toyota Motor North America and CEO of Toyota Connected.
Alexa in cars can also be synced with smart-home devices. Behind the scenes, the online retailer has aggressively orchestrated Alexa's rise by dramatically lowering the barrier for any company to add it to their products. "It's still really day one for us in terms of what we can do with Alexa in the vehicle", said John Scumniotales, head of products for Alexa's automotive efforts, onstage at a CES event.