Teens eat laundry detergent in new social media 'challenge'

Dangerous challenge on social media focusing on laundry pods

Teens Playing Dangerous Game

Multiple videos of teens attempting the 'Tide Pod Challenge, ' in which participants put a Tide Pod in their mouths and chew it, are now making the rounds online.

"The American Association of Poison Control Centers has said this is a big risk", said LoVecchio.

Regardless of the media implications, videos of people eating Tide Pods are, of course, the last thing P&G wants to see.

In an interview with CBS News, Procter & Gamble, the manufacturer of Tide Pods, spoke out against people of any age taking part in the Tide Pod Challenge: "They should not be played with".

Teenagers are using Tide Pods for the challenge.

It's a social media trend that could quickly turn deadly. Although it has been an ongoing concern in recent years that these colorful and squishy Tide Pods may catch the eyes of young children, the older set is now willingly ingesting these packets of hazardous chemicals - and that's a huge problem. The colors have changed, so they don't look like candy.

Dr. Alfred Aleguas Jr., managing director of the Florida Poison Information Center in Tampa, said that people might be unaware of the fact that they have underlying health issues and after trying out a stunt like this, they might have to be rushed to the hospital.

According to doctors, this can result in irritation and burns inside the mouth, which would lead to an embarrassing visit to the emergency room.

'They should be only used to clean clothes and kept up, closed and away from children.

"Our laundry pacs are a highly concentrated detergent meant to clean clothes", Tide said in a statement to USA Today.

By 2015, jokes about wanting to consume the pods had become so rampant that even The Onion had to satirize the topic.

If you ever ingest a substance you're not sure about, call the Indiana Poison Center at 1-800-222-1222.

Following these laundry safety steps will help keep your home as safe as possible.

"Nothing is more important to us than the safety of the people who use our products", says P&G spokeswoman Petra Renck.

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