YouTube today announced a partnership with Ticketmaster that will see the Google-owned video network connecting fans with concert tickets and tour information directly on artists' YouTube video pages.
In a blog, YouTube's music team wrote: "At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans - the ones who not only watch and listen to videos, but are also willing to pay to see live performances".
Currently, the new widget will only be available for artists who have Ticketmaster shows in North America, but YouTube plans on expanding it globally in the future.
For now, it's live only with artists who have Ticketmaster shows in North America, but the plan is to expand this both in the USA and globally going forward.
There's no word yet if YouTube is planning on getting other ticketing companies since not all artists are using Ticketmaster.
YouTube signs Ticketmaster deal to start pushing artists' concerts
A view of "upcoming shows" will appear in the YouTube app below each connected video. If concerts tickets aren't listed beneath an artist's YouTube video, it's because they aren't using Ticketmaster. In most cases, the artist already shares ticket price cash with the venue, the event promoter/organizer, their agent, their label, and Ticketmaster. Tickets will be sold through Ticketmaster, and Ticketmaster only.
What's really important with this new partnership with YouTube is that the online video streaming service has a larger reach in terms of audience.
Music videos consistently are among the most popular content on YouTube, which boasts more than 1.5 billion monthly visitors.
YouTube believes that their massive user based combined with Ticketmaster's roster of concerts means that music lovers should have an easier time finding the concerts that they're interested in and purchasing tickets to them.
Next to all the listings is a "tickets" button that, when clicked, will redirect users to Ticketmaster's website to make their purchase.