This is far from the first time the card game has gotten political - most recently pushing for the legalization of marijuana in IL, taking out advertisements to lure former President Barack Obama to become its new CEO, selling a "Donald Trump Survival Kit" and threatening to buy the internet browsing history of lawmakers. "He is so afraid that he wants to build a $20 billion wall that everyone knows will accomplish nothing".
The company has built a cult following around its out-of-the-ordinary holiday promotions.
The land purchase and the new website are actually part of the kickoff to the company's annual holiday season marketing stunt. This time they're looking for $15 with the promise that "six America-saving surprises" will be delivered right to your doorstep.
They also created a "reflective" video from an aging millennial who recalled what happened because of the promotion.
This time around, Cards Against Humanity said it's limiting the holiday promotion to 150,000 participants to join in saving America from "injustice, lies, racism, the whole enchilada". Profits from sales of that joke product went to Emily's List, a political action committee dedicated to getting more women elected to public office. For those who want to cancel their order, the company replies, "We'd like to cancel the 2016 election, but neither of us is going to get what we want".
"We're just being regular correct", the company said.