The rumour mill went into overdrive she sneakily trademarked the name Fenty Beauty, later confirming that a beauty line has always been on her list of dream achievements. Since the deal, reportedly worth $10 million, was announced earlier this year, the singer has said that her mission was creating products that flatter everyone's skin tone.
At the launch event, Rihanna discussed the need for diversity in the collection: "There's so many different shades... you want people to appreciate the product and not feel like 'Oh that's cute but it only looks good on her'". The collection also features 30 "Match Stix Skinsticks" for contouring, correcting, concealing and highlighting, six "Killawatt Freestyle Highlighters" for face and eyes, an "Invisimatte Blotting Powder and Paper" and a "Gloss Bomb" lip gloss.
Rihanna at the launch of Fenty Beauty in New York City on Thursday. I'm a firm believer that you can't have a complete face without a lip, and this is a universal lip gloss.
Vogue has applauded Fenty Beauty for its "finely-milled and velvety" powders and "ultra-blendable" liquid formulas.
The official Fenty Beauty launch went down yesterday in Brooklyn and a slew of beauty editors, bloggers and models were in attendance. "My first kiss was in high school, and it was the worst thing ever", she told Rolling Stone in 2011.
The collection promised to make our selfies look fleek AF and using a combination of mattifying and illuminating to achieve award ceremony-worthy skin. And the best part about this sneak peek?
"By opening this up to the larger makeup community, we hope to build a diverse team of beauty experts who excel in the areas of artistry, elevated education and makeup experience and have an ability to represent the brand".
Media and beauty influencers trying out Fenty Beauty at Sephora, Pitt Street, on Friday morning.
But Pantone's colour of 2016 is all the rage.
Rihanna has been developing Fenty Beauty for two years.
The foundation, which is matte without feeling in any way drying, is particularly impressive, and the cream highlighters give a beautifully soft glow (no glittery particles are visible).
Rihanna is all about strategically placed shimmer, but shine? Where do you want to go, and why?