In a statement, Microsoft CEO Satya Nadella said that "Ensuring Cortana is available for our customers everywhere and across any device is a key priority for us". The latest deal between the two tech giants is created to let Alexa and Cortana communicate with each other and ultimately make things hard for Google Assistant and Apple's Siri.
Alexa customers will be able to access Cortana's unique features like booking a meeting or accessing work calendars, reminding you to pick up flowers on your way home, or reading your work email - all using just your voice.
Amazon and Microsoft announced their plan to integrate their devices, the Amazon Echo and Microsoft Cortana, later this year, an Amazon statement released Wednesday said. While Cortana is leaned more towards business and productivity, Alexa on the other hand is more consumer and lifestyle focused.
It is thought Alexa will help Cortana to come out of its shell a little bit - the Windows-native voice assistant has been largely limited to laptops so far. Once that is out in the market, customers will have to chose between Microsoft and Amazon devices, or at least when it comes to smart speakers. The latter is so far quite rare in developing markets like India and China.
Microsoft partnering up with Amazon suggests that AI powered agents such as Alexa and Cortana could be better off working together instead of directly competing. But once this new feature is enabled, if it ever is, Jack would receive the message in the form of an SMS text sent from the sender's Alexa number.
Importantly, Microsoft doesn't have a native hardware to showcase the capabilities of it Cortana assistant. Therefore, Amazon's Echo speaker family has also become a new formal home for the Windows maker.
So really this alliance is mostly a commentary on the slender individual utility now offered by each/any of these heavily hyped voice assistant technologies.