In an announcement on Source3's website, "Today, we wanted to let everyone know that we've made a decision to continue our journey with Facebook". Earlier this year, the social media giant added another option for rights holders: "Leave the content up, and make money off the views that these pirates are generating for you".
In turning to Source3 Facebook is tacitly signaling that its own in-house efforts haven't yet arrived at a solution, prompting it to bring in outside expertise.
This is why it doesn't really come as a complete surprise to learn that Facebook has recently acquired a startup by the name of Source3 that will help fight against pirated videos. Facebook even hired CollegeHumor co-founder, Ricky Van Veen, to expand his material through Facebook. As a start-up company, Source3 was founded in 2014 and has reportedly raised nearly four million dollars in venture capital funding. The Source3 deals seems to be an effort to ensure it can protect that content against piracy. The startup builds technology to detect intellectual property that has been shared by Internet users without permission.
Facebook is acquiring both the technology and at least some of the team behind Source3, which announced the deal on its website. It remains unclear, however, how many employees of Source3 will join Facebook and stay in their New York City offices.
The team and technology could augment Facebook's Rights Manager software, which works like YouTube's Content ID to allow creators to fingerprint their videos, and then either block unauthorized uploads of them to Facebook or collect the revenue share from these unofficial copies. By integrating Source3 with Rights Manager, it should be a lot easier for brands to identify illegal content so they can decide what to do about it.